Consulting for institutions, businesses and development partners

Strategy, evidence and systems that deliver results.

Maxie Consult helps organisations plan with clarity, measure what matters and put data to work — from corporate strategy and M&E frameworks to research, training and digital systems.

  • Registered in Tanzania since 2022
  • Public, private and development-sector clients
  • Consulting and technology under one roof
Herbert Lyimo, founder of Maxie Consult, speaking on a panel at the 5th Tanzania MEL Week

Strategic Thinking. Transformative Solutions.

How we work

From documents to delivery

We run every assignment as a structured engagement — diagnosis, design, validation, approval and implementation support — so what we produce is owned, approved and used.

See our approach Herbert Lyimo of Maxie Consult speaking at the Third Tanzania Monitoring, Evaluation and Learning Conference
  1. 01

    Understand and diagnose

    Inception meeting, document review, data collection and management interviews, summarised in an inception note that confirms scope, questions and timeline.

  2. 02

    Design and draft

    Analysis and drafting of the deliverables as one integrated package — every objective, activity and indicator linked to the next.

  3. 03

    Quality review

    An internal review for coherence, evidence, practicality, financial realism, governance clarity and measurable indicators before anything reaches you.

  4. 04

    Validate

    A management validation workshop run as a decision session, with a structured comment matrix recording every comment, our response and the action taken.

  5. 05

    Finalise and approve

    Clean and tracked versions, an executive summary, board presentation and approval memo — everything your board needs to decide.

  6. 06

    Implement

    Optional implementation support: cascading objectives to departments, finalising KPIs, dashboards and the first management and board performance reviews.

Our work

Selected work

A few of the organisations we have worked with, and what changed.

All case studies
Private sector and regulated businesses

Sun of Africa

Market entry and subcontracting framework for Sun of Africa

Designing and coordinating a subcontracting framework that enabled Sun of Africa to enter the Tanzanian market under its upstream agreements with Union Integrated Company (UIC).

2025 Tanzania

Testimonials

In our clients’ words

“You played a pivotal role in facilitating Sun of Africa’s market entry into Tanzania through the design and coordination of a subcontracting framework under its upstream agreements with Union Integrated Company (UIC).”

Sun of Africa

Strategic market expansion and subcontracting framework design

“We appreciate you designing a localized development strategy that aligned grassroots needs with sustainable economic opportunities. The intervention amplified community ownership, improved organizational governance, and unlocked new funding streams for local initiatives.”

Ndege Beach Development Association

Community-based strategic planning and local empowerment

“Our partnership supported the design of a regional policy dialogue series on accountability and results-based governance. The collaboration strengthened thought leadership around performance evaluation and supported ATTF’s continental strategy to influence evidence-based reform in governance systems.”

Africa’s Think Tank Foundation (ATTF)

Evidence-informed policy collaboration

Herbert Lyimo of Maxie Consult (right) in conversation at an event

Digital solutions

Consulting and technology under one roof

The team that designs your performance framework can build the system that runs it. Our MEL System platform turns indicators, targets and reports into a live management tool.

Insights

Insights

Practical notes on strategy, performance and evaluation.

All insights

Strategic plans that leave the shelf

Strategy and performance 2 min read

Strategic plans that leave the shelf

Four documents, one system: why a strategic plan only works when it is connected to the business plan, the annual operating plan and the M&E strategy.

Indicators that drive decisions

Monitoring and evaluation 1 min read

Indicators that drive decisions

A good indicator is not just measurable. It is owned, traceable to a source, and answers a question someone will act on.

What a good M&E framework contains

Monitoring and evaluation 1 min read

What a good M&E framework contains

A checklist for institutions preparing or reviewing a monitoring and evaluation framework.

Training

Training and capacity building

Practical programmes that leave participants with tools they can use the next day — open to all, or delivered in-house.

See programmes
A training session for regional and local government staff in Iringa

Training for your institution

Any programme can be delivered for a single institution and tailored to its own plans, indicators and reporting tools.

Ask about in-house training

Have an assignment in mind?

Tell us about it. We reply within two working days with next steps and, where appropriate, a proposal.